In today's fast-paced digital landscape, businesses are constantly seeking innovative ways to engage with their audience and create a strong sense of community. While social media platforms play a crucial role in brand outreach, many businesses are now exploring alternative channels that offer more organic and direct interactions. This is where Discord, originally known as a platform for gamers, has become a game-changer.
Discord, once primarily known as a platform for gamers, has now evolved into a powerful communication tool with a diverse range of applications. Businesses are leveraging Discord servers to build stronger connections with their customers, enhance team collaboration, and achieve remarkable growth.
For the non-Gen-Xers reading, Discord servers are basically a less formal version of Slack. Each server includes text and voice channels where you can chat with other members via text or using voice chat. You can also share images, links, videos, music, play games, and more. Discord servers generally include several different channels, each with a different topic or different rules of use.
In this article, we will explore the reasons why your business needs a Discord server and the benefits it can offer.
Faster Communication Than Emails
While email remains valuable, Discord offers quicker and more efficient communication. Emails can be cumbersome when important instructions or media are misplaced or lost. Discord serves as a savior in such cases, facilitating real-time messaging and easy access to crucial information.
Host Interactive Events and Promotions
Discord provides an excellent platform for hosting interactive events and promotions. Whether it's a product launch, a webinar, or a Q&A session, businesses can utilize announcement features and event scheduling to notify members and encourage participation. Live voice chat options make events engaging and personal, fostering a deeper connection with the audience.
Discord Bots for Automation
Not all the work can be (should be) done by your team members. Discord's bot ecosystem provides a wide array of automation possibilities. Businesses can integrate bots to perform various tasks, such as moderating channels, managing roles, sending notifications, and providing customer support. These bots save time and effort, enabling teams to focus on more strategic aspects of their business.
And you can also use Zapier to connect Discord to other customer service media you use.
Early Access and Beta Testing
For businesses involved in software development, gaming, or any iterative product release process, Discord servers offer an excellent platform for early access and beta testing. Invite your community members to test new features or products and gather valuable feedback. This not only helps in identifying and rectifying issues but also creates a sense of involvement among the members.
Internal Team Collaboration
Beyond external communication, Discord can streamline internal team collaboration. Businesses can create private channels for different departments or teams, allowing smooth communication, file sharing, and project management. Integrating Discord with other productivity tools further boosts team efficiency.
Discord operates as an algorithm-free feed, essentially functioning as a chat messenger. Its feed is not subject to any algorithms, ensuring that messages are listed chronologically.
This means that when your businesses announce updates, launch products, or send event invites, it drops the information in dedicated channels, guaranteeing that no one will miss important company announcements. The chronological display ensures that all messages are visible to community members, making a transparent communication.
Quick customer service
And at last, use a dedicated Discord server to handle customer complaints.
People want quick service, and since Discord messages come in real-time, you can address the concerns right away. You can easily send direct messages and have private conversations with the members or use tickets.
Incorporating a Discord server into your business strategy can have a significant impact.
It offers various opportunities for real-time customer interaction, community building, exclusive content distribution, internal collaboration, event hosting, and market research. By leveraging Discord's versatile features and functionalities, businesses can foster stronger relationships with their customers, enhance brand loyalty, and stay ahead of the competition.
If you haven't considered setting up a Discord server for your business, now is the perfect time to explore and unlock the full potential of this dynamic platform.